Buyer Intent Data (Overview)

Seamless.AI now offers Buyer Intent data, providing users with 10,000+ topics from 170+ categories. This top-of-funnel search helps expand target markets and identify prospects for outreach when combined with Seamless.AI Contact Search.

Discover new horizons with Seamless.AI's Buyer Intent data—10,000+ topics, 170+ categories. Expand your reach and identify prospects seamlessly with Contact Search integration.

Cracking the Code of Buyer’s Intent

Buyer Intent uses numerous sources to gauge a company's interest in a specific area in real-time. It notifies you when banking firms are exploring AI/Machine Learning, healthcare companies are actively hiring, or if a company is seeking products/services like yours.

Our Buyer Intent data establishes benchmarks for each company and intent topic, preventing false positives. This ensures that companies won't be flagged for strong Buyer Intent in areas closely related to their core business or usual behavior.

The Benefits of Investing in Buyer's Intent Data

Maximize targeting precision, informed decisions, and market reach with Buyer's Intent Data—your key to strategic business advantage.

• Fill Gaps with Existing Customers: Keep up with your current customers and find out their needs before they communicate them.
• Get Context for Informed Marketing and Sales Activity: Find out in real-time what topics target accounts show a strong interest in, so you can reach out with timely communication.
• Increase Your Average Deal Size: Know what’s on your prospect’s mind before you even meet! Get the data to provide a tailored experience that checks all the regular boxes and addresses needs your prospects didn’t know they had.

Practical Applications and Use Cases of Buyer Intent

Explore real-world scenarios and tangible applications that highlight the impactful role of Buyer Intent, providing invaluable insights for strategic decision-making and targeted engagement.

• Timely Engagement: Buyer intent allows sales teams to engage with potential customers at the right moment. When prospects show signs of interest or intent, timely engagement increases the likelihood of conversion.
• Personalized Outreach: Understanding buyer intent enables sales teams to tailor their outreach messages based on the prospect's specific interests or needs. This personalized approach enhances the relevance of communication and resonates better with the prospect.
• Improving Lead Qualification: Buyer intent signals contribute to more accurate lead qualification. Sales teams can focus on leads displaying genuine interest, reducing the likelihood of pursuing unqualified or disengaged prospects.

Understanding and Creation of Intent Topics

Intent Topics: Tell us what the online content is all about. Computer programs use technology to read and understand the content, then pick the best label that matches what the content is talking about.

Intent Topics Creation:

• 80-100 website links are collected about a topic from the internet. Each topic gets a Theme and Category. Some topics may not be accepted because they are similar to others, too broad, or lack enough content.
• This data is then used to teach/fuel the AI about the topic. It learns to understand the topic and related content. Then, we test if it can correctly label content with the topic.
• Next, the activity for the topics is observed over a 12 week period. This helps us know what is usual for that topic. After that, we watch for changes in activity for three more weeks. This helps us identify when there's more interest in the topic.
• Once we finish all these steps, the new topic is officially added to the collection.

Details Offered by Buyer Intent

Discover a wealth of information through Buyer Intent, offering you intricate details for informed decision-making and precise, targeted engagements in your business endeavors.

• Intent Topic: The name of the topic a company matched on.
• Topic Score: The score for each topic a company matched on.
• Delta Trend: Weekly change in scores for each topic for that company.
• Intent Match Strength: Number of topics a company matched on.
• Aggregate Intent Score: The average of all topic scores for that company.

Seamless.AI and Buyer Intent

Experience the dynamic partnership of Seamless.AI and Buyer Intent, where seamless integration amplifies data precision, empowering your strategies for targeted and impactful business outcomes.

• Buyer Intent is an advanced top-of-funnel company search, however, it is tightly integrated into existing Seamless.AI functionality.
• Once you run a Buyer Intent search, you can see more company details in the Company Profile, save them to My Companies, add to existing or new lists, and find contacts at these companies using Contact Search.
• Streamlined functionality in Seamless.AI allows you to smoothly move from broad market research to researching individual contact prospects, all within the same application.