This cold call technique is so effective, prospects will say "YES" before you can explain what you sell.
That’s right! Our Chief Revenue Officer, Mike Hopkins, developed this strategy, and it has booked him so many meetings, in some cases - he’s closed without introducing the product.
If you want to try out Mike’s “One-Call Close” strategy, I broke it down for you step by step:
1. Get Permission
Example:
“Hey %FIRSTNAME%, it’s Mike @ Seamless. Got 17 seconds?”
Introducing yourself with a first name creates an illusion of familiarity, which can catch prospects off guard in a good way. The casual introduction makes them think they might know you, buying you a few more precious seconds to make your case.
Insight:
This approach works because humans are naturally curious. They’ll spend a moment trying to recall how they know you, which gives you a window to engage them. The precise request for “17 seconds” is unusual and specific, making it more likely to catch their attention compared to a generic “a few minutes.”
Unique Perspective:
People appreciate honesty and brevity. By asking for a specific, short amount of their time, you show respect for their busy schedule. This also lowers their guard, making them more open to hearing what you have to say.
2. Generate Interest
Example:
“Look, I’m calling you because we built the terminator of business development.”
Injecting personality and charm into your pitch is crucial. A witty and colorful phrase like “the terminator of business development” piques curiosity. Prospects will want to know more about what makes your solution so powerful and unique.
Insight:
The goal is to intrigue the prospect quickly. Engaging language and a compelling hook can make the difference between a hang-up and a booked meeting. Humor and creativity can disarm a prospect, making them more receptive to your message.
Unique Perspective:
Think of your cold call as a mini elevator pitch. You have mere seconds to capture interest, so make it count. Using a bold analogy or a catchy phrase can make your call stand out among the dozens of bland sales pitches they receive daily.
3. Build Credibility
Example:
“You may have heard of IBM and Salesforce. Well, these are actually top clients that we’ve worked with. We helped them accomplish X in M timeframe.”
Establishing credibility quickly is vital. Dropping the names of well-known clients and competitors who use your product lends instant authority to your pitch. This shows that your solution is trusted by industry leaders, making it more appealing.
Insight:
Social proof is a powerful psychological trigger. When prospects hear that reputable companies have successfully used your product, they’re more likely to trust your offering. This step not only buys you more time but also increases the prospect’s confidence in your solution.
Unique Perspective:
Incorporating tangible results (e.g., “We helped them increase their sales by 30% in just three months”) adds weight to your claims. Specific numbers and timeframes demonstrate your product’s effectiveness, making it harder for the prospect to dismiss you.
Summary
Now that you have Mike’s One-Call Close strategy and access to the World’s Best Sales Leads, it’s time to start nailing those cold calls and booking meetings with your dream customers.
If you’d like to learn more sales and marketing tips on how to best leverage your Seamless data, then I strongly recommend booking a demo so that we can help you navigate our app like a pro!
Related: How to Close Warm Leads
.png)
