Here's the workflow nobody talks about but everybody lives: you build a great list in Seamless, then you export it into a spreadsheet. Or into a separate AI tool. Or maybe into an enrichment platform your ops team pays extra for.
You research each account, paste the insights back into the columns, re-import, and finally start selling.
By the time the list is "ready," it's stale, and you've spent hours doing data “janitor work” instead of talking to buyers.
AI Smart Fields ends that.
Starting today, you can create custom, AI-generated data columns right inside your My Contacts and My Companies tables in Seamless. Write a prompt once, run it across your entire list, and watch every record get enriched with exactly the insight you asked for. No exports, no spreadsheets, no bolt-on tools.
Think of AI Smart Fields as adding a column to your contact table that answers any question you have.
You add a new field, write a plain-English prompt, and choose your scope (i.e., selected contacts, your current filtered view, or the whole list). Seamless then runs your prompt against each record's verified contact data and fills the column, row by row, at scale.
Here’s just a few prompts our early users are already running:
Pain point discovery. Qualification scoring. Personalized talking points. Custom categorization. Account research at scale. If you can write the question, AI Smart Fields can build the column.
Speed to relevance wins deals. In other words, the rep who reaches out first with something worth saying books the meeting. In fact, respond within a minute, and you can see conversion rates jump nearly four times higher than reps who take their time.
The old way forced a tradeoff: go fast with generic outreach, or go deep on research and lose precious time.
Smart Fields removes the tradeoff. Your list gets researched the moment it's built, so every contact arrives in your workflow already scored, summarized, and personalized.
That compresses the messiest part of the funnel — the gap between lead and opportunity — where most pipelines quietly leak, costing B2B orgs an estimated 10-25% of potential revenue.
Smart Fields streamlines your workflow, so you save time on researching and organizing and can focus on engaging the right prospects with relevant messaging:
Faster cycle from list → outreach → booked meeting → closed deal.
Until now, per-record AI enrichment meant buying and learning a separate tool — the kind built for ops engineers, not sellers — and shuffling your data back and forth to use it.
Smart Fields delivers that same custom-enrichment power natively, in the platform you already prospect in, instead of whatever was true when you exported the CSV. One platform. One workflow. No syncing and no subscriptions stacked on subscriptions.
And because it's built on Seamless’ real-time verified data, your AI insights are only as fresh as the records underneath them — which is to say, very fresh.
Smart Fields isn't a bolt-on feature. It's the next step in what Seamless has been building all along: a single AI-powered workspace where you find your ideal prospects, build targeted lists, generate custom intelligence on every record, and act on it — without ever leaving the platform.
As Jake Phillips, our Chief Product & Technology Officer, puts it: "Sales teams don't need more disconnected tools or data to manually organize. They need a faster way to turn accurate data into action."
Find. Enrich. Engage. Close. One motion.
AI Smart Fields is live now in My Contacts and My Companies.
Getting started takes about 60 seconds:
Your first enriched list is one prompt away. Log in and add your first AI column.
Not a Seamless user yet? Book a demo and see what an AI-researched list feels like.
